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Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?
The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.
I read dozens of studies about love, how people connect and why they do or don’t stay together.
But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.
Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
Our phones and texts and apps might just be bringing us full circle, back to an old-fashioned version of courting that is closer to what my own parents experienced than you might guess.
Answering messages, filtering profiles—it’s not always fun.
Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.
In the course of our research, I also discovered something surprising: the winding road from the classified section of yore to Tinder has taken an unexpected turn.
Almost a quarter of online daters find a spouse or long-term partner that way. It provides you with a seemingly endless supply of people who are single and looking to date.
Let’s say you’re a woman who wants a 28-year-old man who’s 5 ft.
If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.